Crafted with care, Rooted in heritage, Made in India
Born from legacy, built with love — Label Shruti and Kriti is a celebration of timeless Indian craftsmanship reimagined for the modern world.
The story of Label Shruti & Kriti began long before its founding — woven into the threads of childhood memories, family workshops, and the rhythmic hum of artisans at work. Growing up in a household where textile artistry was more than a profession — it was a way of life – Shruti and Kriti were surrounded by the magic of handwork, intricate aari embroidery, and the beauty of traditional Indian attire. With their fathers working in the textile industry for over 25 years, the sisters inherited not just skill, but deep respect for the craft and the hands that bring it to life.
OUR PHILOSOPHY
Driven by a shared vision to carry this legacy forward, they founded Label Shruti & Kriti — a brand that bridges heritage with contemporary design. Their dream was simple yet profound: to make India’s exquisite craftsmanship and artistry accessible to a global audience, while supporting the artisans who have kept these traditions alive for generations.
At Label Shruti & Kriti, every piece tells a story — a story of patience, passion, and precision. From aari and thread work to delicate hand embroidery, our designs blend age-old techniques with modern silhouettes, creating traditional suits, dresses, and ensembles that embody effortless elegance.
SHOP NOWWhy We Do What We Do
Label Shruti & Kriti is more than a clothing brand — it’s a tribute to Indian craftsmanship, a journey of sisters honoring their roots, and a step towards making traditional artistry a part of everyday fashion around the world.
